Stamai is a Taiwan brand which provides functional shaping bra for female. Since there's many competitors in Hong Kong market even it established in Hong Kong more than 30years, it aimed to make awareness and bring positive image to Hong Kong girls.
In this concept, we have chosen two groups of girls, girls with small cup size and girls with bigger cup size, who shared their own experience in interview way, to break the common thought that it is always better to have a bigger cup size, so as to bring out the message that no one is perfect, treasure what you have, and that is our core idea - Perfect in Your Way.
Online video (6mins)
2015 Satami「Perfect in Your Way」Campaign
KOL sharing
Online video (5 versions)
Other than the branding online video to build up the message of Perfect in Your Way, we suggested to find some KOLs who are bearing some negative comments and perceptions, for example 林二汶, 方健儀, 杜如風, to share the bad experiences they had met, and how they look at herself and how to live in a perfect way.